Author

Thomas Wiest

CEO, Aspirience Home Care

I have been asked more than once about how our company name and logo came about. It wasn’t easy coming up with the answer. It kind of ‘hit us’ as to what it stood for.

When we branded our company we asked the opinions of our clients and kept hearing a common theme in different ways that we help them ‘turn their aspirations into better experiences’. We simply combined the two words aspire and experience to get Aspirience.

Our logo had a similar thought process put into it in the form of a seed. The seed of life. Yes, it is a dandelion seed. But, to the eye, it is the most visible form of a seed and one that drops itself from the plant to be whisked away by the wind only to be deposited back down to earth to grow again. And this process happens over and over and over, being called the seed of life.

You know, as I researched this newsletter further and I came to find out there are a lot of names that came to be…well…just because.

Take for example, Formula 409, all-purpose cleaner. The two scientists who invented it didn’t get the formula right until the 409^th attempt.

What about Grey Poupon Dijon mustard? Sounds classy, doesn’t it? Actually, it’s named for the inventor, Mr. Grey and business partner, Mr. Poupon, who put up the money to open a mustard factory in (where else?) Dijon, France.

Best Buy. It actually started business in 1966 as The Sound of Music. After the business grew, Dick Schulze changed the name to ‘Best Buy’ to reflect their pricing strategy.

Magnavox. In 1915 the Commercial Wireless and Development Co. created a speaker that offered the clearest sound of any on the market. They called it the Magna Vox, which means ‘great voice’ in Latin.

Brillo pads. It’s from the Latin word beryllus, which means to ‘shine’.

Lysol. It’s short for lye solvent.

I can go on and on but, you get the idea. Our name calls together two of the greatest reflections on the services we offer and it is also our Vision Statement: Turning aspirations into experiences. This also ties in with our Mission Statement of ‘Empowering all caregivers to help home care clients dream more, doing more and being more.

So the next time you’re thinking of home care needs, think about the company’s name and logo and what it might stand for. You might be surprised.

It’s good to know, Aspirience Home Care can help you with home care needs for right reasons.

This entry was posted on Monday, August 13th, 2007 at 5:50 am and is filed under Home Care, Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.