American Idol versus Home Care
Monday, January 29th, 2007Author
Thomas Wiest
CEO, Aspirience Home Care
You know, our family is a huge American Idol fan. We anxiously wait for the first show of every season. In fact, I have even had my picture taken with one of the judges, Simon Cowell while in Hollywood a couple years ago. To save myself the embarrassment, I won’t post the picture here but, if you want to see it, email me.
The show originated from the United Kingdom show Pop Idol, a singing talent contest to determine the best “undiscovered” young singer in the country. In recent years it has become one of the most highly publicized music competitions in the world, reaching the status of a phenomenon.
A preliminary panel of judges screens contestants to be selected for their singing talent. Those who pass the prelims are potentially aired on the show. They then audition before the three main judges - Simon Cowell, Paula Abdul, and Randy Jackson - in selected cities across the United States. Sometimes a celebrity fourth judge is be added. Viewers have two hours following the broadcast of the show in their time zone to phone in votes for their favorite contestant by calling a toll-free number.
The winner receives a one million dollar record deal with a major label, and is managed by American Idol-related 19 Management. In some cases, non-winners have also been signed by the show’s management company (who has first option to sign finalists) and received record deals with its major label partner. In most cases, there are sponsorship deals with many vendors as well most notably, Carrie Underwood and Skechers shoes. All in all, if you can sing, perform and entertain a group you have a chance at making it and a pretty lucrative one at that.
Here’s an American Idol factoid: There was an little unknown American Idol film created in early 2003, a musical, From Justin to Kelly, featuring Kelly Clarkson and runner-up Justin Guarini. The musical love story, produced by American Idol’s creator, Simon Fuller, was filmed in Miami, Florida over a period of six weeks shortly after the first season ended. It’s out on DVD now and has generated fairly decent sales for its limited exposure early on.
Here’s another factoid: American Idol is often noted for advertising its sponsors during the show’s runtime. Being the number one rated show in the United States with over 40 million viewers last year, it costs around $750,000 for a 30-second commercial
You know, I don’t bring this about to impress you with all the rage of Idol but rather to impress upon us all and to challenge us to look at this analogy more closely.
What if we took just a tenth of this much time, effort and money and focused it on our health and the need for competent home care as we do national phenomena like American Idol? How much further ahead would we be with home care needs? With television commercials costing $750,000, that’s a lot of money taking care of a lot of people. Think about it.
It’s important to know, as pop culture is trendy and will eventually change, home care needs are here to stay, for life.