A1 Health Care Re-Brands Company into Aspirience Home Care
Author
Thomas Wiest
CEO, Aspirience Home Care
PRESS RELEASE – Shakopee, Minnesota, December 4, 2006 – A1 Health Care recently completed the re-naming and brand platform development of its company into Aspirience Home Care, a Twin Cities-based and Minnesota state licensed provider of personal care assistant services.
“Health care consumers place a great deal of trust in the provider, making this brand positioned for success”, said Ecra Creative Group Principal Jason Voiovich, whose company was retained for the massive naming and branding project.
“The name ‘Aspirience’ communicates instantly a positive, hopeful, and clear message to the home care service buying audience that this company can turn aspirations into experiences” remarked Voiovich.
The move positions the company to become a dominant player in the estimated $600 million local Twin Cities market for personal care services. National estimates put the market opportunity at over $50 billion with growth prospects in the 10 to 15 percent per year range.
While most personal care service companies focus their brand position on the geriatric market, Aspirience Home Care has strong experience with clients along the entire age and health spectrum: Younger children with physical or mental disabilities, disabled adults, elderly, those recovering from injury and so on. This broader focus and market specialty is reflected in our brand name and position.
Aspirience Home Care launches the new name, logo and brand strategy December 1, 2006. The company was previously known as A1 Health Care.
About Aspirience Home Care:
Shakopee, Minnesota based Aspirience Home Care provides services to people who need help with activities of daily living and health-related functions through Personal Care Assistants (PCAs).
Aspirience Home Care also publishes the weekly column the State of the Home 2006 (http://www.aspirience.com/blog), a weekly column reviewing and analyzing current home care topics and trends.